The epicentre of Victorian tourism, the Yarra Valley is also undoubtedly one of Australia’s leading equestrian regions but one lacking in a facility to attract the substantial equestrian dollar. Coupled with the existing outstanding tourism assets, the development of a high quality equestrian centre within the Yarra Valley has the potential to drive equestrian tourism and broaden and cement the region as Victoria's number one tourism destination.

The Yarra Valley Equestrian Park will bring employment and more tourism to the area with an estimated economic impact between $2.8m and $3.4m per year. Based on the broader direct and indirect economic impacts of the centre direct the community can expect a positive return on investment within 5 years of construction.